The Art of Design: A New Chapter for Appellation

The Art of Design: A New Chapter for Appellation

 Introducing Appellation’s new packaging – hero green, sustainable paper, and design details inspired by Czech heritage

This new identity marks an evolution for our brand and the sensory world we’ve created – melding design and functionality with a slower, more intentional approach to self-care.

Hero green, accented with gold – honouring heritage yet unmistakably modern

At the heart of the new look is Appellation’s hero green. Grounding and elegant, this shade is inspired by Prague’s Art Nouveau architecture – fusing the classical with modern sensibility and the richness of nature.

Timeless Geometry

Every carton carries a new design element: motifs inspired by timeless geometry and architecture.

Minimalist, refined – motifs with meaning

Drawn from a custom pattern using three primary shapes from the Appellation logo, these details appear subtly across our collection – a quiet mark of our story, and the care and intention behind every formulation. On occasion, pared-back vertical motifs replace the full pattern – clean, uncluttered, and quietly striking.

Silk-printed Typography

 

Silk-printed typography – a considered choice for sustainability and minimalism

Typography has been refined too. Silk-printed directly onto our biophotonic glass bottles, it removes the need for labels – reducing waste while allowing the design to shine. A clean serif font introduces an understated elegance to our brand – minimalist, refined, and enduring.

Sustainability, Considered

Appellation has always favoured natural, responsible materials. For our new look, we selected Favini Shiro Echo Bright White – a high-quality paper made from 100% recycled fibres.

Shiro Echo paper is FSC™ certified, recyclable and biodegradable

The paper is produced using renewable energy and offsets unavoidable emissions. Its subtle texture proves that sustainability and luxury can exist in harmony.

In detail –  subtle texture and debossed motifs, accented with a touch of gold

On the front of each box, debossed motifs add tactility without overwhelming the minimalist aesthetic. A refined gold foil brand mark and logo bring a final layer of understated luxury. The unboxing experience has been reimagined too – soft neutral interiors and hidden patterns create a subtle element of surprise and discovery.

A Fragrant Evolution

Alongside our new design, two of our signature blends – The Tranquilist and The Quietude – have been subtly reformulated.

Some subtle enhancements – more balanced, more beautiful
Their compositions have been rebalanced to enhance presence, performance, and harmony, resulting in fragrances that feel even more resonant and beautifully composed. More balanced, more fragrant – and as always, designed to bring clarity, intention, and a little everyday beauty to your space.

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