Introducing Appellation’s new packaging – hero green, sustainable paper, and design details inspired by Czech heritage
This new identity marks an evolution for our brand and the sensory world we’ve created – melding design and functionality with a slower, more intentional approach to self-care.
Hero green, accented with gold – honouring heritage yet unmistakably modern
At the heart of the new look is Appellation’s hero green. Grounding and elegant, this shade is inspired by Prague’s Art Nouveau architecture – fusing the classical with modern sensibility and the richness of nature.
Timeless Geometry
Every carton carries a new design element: motifs inspired by timeless geometry and architecture.
Minimalist, refined – motifs with meaning
Drawn from a custom pattern using three primary shapes from the Appellation logo, these details appear subtly across our collection – a quiet mark of our story, and the care and intention behind every formulation. On occasion, pared-back vertical motifs replace the full pattern – clean, uncluttered, and quietly striking.
Silk-printed Typography
Silk-printed typography – a considered choice for sustainability and minimalism
Typography has been refined too. Silk-printed directly onto our biophotonic glass bottles, it removes the need for labels – reducing waste while allowing the design to shine. A clean serif font introduces an understated elegance to our brand – minimalist, refined, and enduring.
Sustainability, Considered
Appellation has always favoured natural, responsible materials. For our new look, we selected Favini Shiro Echo Bright White – a high-quality paper made from 100% recycled fibres.
Shiro Echo paper is FSC™ certified, recyclable and biodegradable
The paper is produced using renewable energy and offsets unavoidable emissions. Its subtle texture proves that sustainability and luxury can exist in harmony.
In detail – subtle texture and debossed motifs, accented with a touch of gold
On the front of each box, debossed motifs add tactility without overwhelming the minimalist aesthetic. A refined gold foil brand mark and logo bring a final layer of understated elegance. The unboxing experience has been reimagined too – soft neutral interiors, hidden patterns and a message create a subtle element of surprise and discovery.
A Fragrant Evolution
Alongside our new design, two of our signature blends – The Tranquilist and The Quietude – have been subtly reformulated.
Some subtle enhancements – more balanced, more beautiful
Their compositions have been rebalanced to enhance presence, performance, and harmony, resulting in fragrances that feel even more resonant and beautifully composed. More balanced, more fragrant – and as always, designed to bring clarity, intention, and a little everyday beauty to your space.
The Art of Design: A New Chapter for Appellation
Introducing Appellation’s new packaging – hero green, sustainable paper, and design details inspired by Czech heritage
This new identity marks an evolution for our brand and the sensory world we’ve created – melding design and functionality with a slower, more intentional approach to self-care.
Hero green, accented with gold – honouring heritage yet unmistakably modern
At the heart of the new look is Appellation’s hero green. Grounding and elegant, this shade is inspired by Prague’s Art Nouveau architecture – fusing the classical with modern sensibility and the richness of nature.
Timeless Geometry
Every carton carries a new design element: motifs inspired by timeless geometry and architecture.
Minimalist, refined – motifs with meaning
Drawn from a custom pattern using three primary shapes from the Appellation logo, these details appear subtly across our collection – a quiet mark of our story, and the care and intention behind every formulation. On occasion, pared-back vertical motifs replace the full pattern – clean, uncluttered, and quietly striking.
Silk-printed Typography
Silk-printed typography – a considered choice for sustainability and minimalism
Typography has been refined too. Silk-printed directly onto our biophotonic glass bottles, it removes the need for labels – reducing waste while allowing the design to shine. A clean serif font introduces an understated elegance to our brand – minimalist, refined, and enduring.
Sustainability, Considered
Appellation has always favoured natural, responsible materials. For our new look, we selected Favini Shiro Echo Bright White – a high-quality paper made from 100% recycled fibres.
Shiro Echo paper is FSC™ certified, recyclable and biodegradable
The paper is produced using renewable energy and offsets unavoidable emissions. Its subtle texture proves that sustainability and luxury can exist in harmony.
In detail – subtle texture and debossed motifs, accented with a touch of gold
On the front of each box, debossed motifs add tactility without overwhelming the minimalist aesthetic. A refined gold foil brand mark and logo bring a final layer of understated elegance. The unboxing experience has been reimagined too – soft neutral interiors, hidden patterns and a message create a subtle element of surprise and discovery.
A Fragrant Evolution
Alongside our new design, two of our signature blends – The Tranquilist and The Quietude – have been subtly reformulated.
Some subtle enhancements – more balanced, more beautiful
Their compositions have been rebalanced to enhance presence, performance, and harmony, resulting in fragrances that feel even more resonant and beautifully composed. More balanced, more fragrant – and as always, designed to bring clarity, intention, and a little everyday beauty to your space.