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ABOUT APPELLATION
Scent and sensory self-care
Appellation is a niche wellbeing and fragrance brand with a philosophy rooted in aromachology – the study of how scent shapes mood and emotion.
Our purpose-led scents are designed to support calm, clarity and a sensory approach to everyday living.
Explore our collection of natural, organic or wild-harvested essential oils, minimalist stone diffusers, and Japanese incense and accessories handcrafted by master artisans.
Meet the founders
Appellation co-founder Michelle Wranik-Hicks grew up immersed in nature – the heritage-listed bushland surrounding her childhood home perfumed by eucalypts and mimosa. She became drawn to fragrance during her career as a travel writer and editor, and while living in the Gulf, fell in love with Omani frankincense, agarwood, and the Arab tradition of scenting spaces.
Her fascination with scent deepened in 2018, when she studied perfumery in Italy under the acclaimed natural perfumer AbdesSalaam Attar. In 2020, Michelle and her husband, co-founder Michal Hicks, launched Appellation.
Listen on Monocle Radio
An interview with Michelle Wranik-Hicks
A Nose For Business | Issue 07 - November 2023
A clear conscience
We take our social, environmental and organisational responsibility seriously.
Pure, natural ingredients
We carefully select all-natural ingredients from producers who care as much about quality as you do.
Appellation inspiration
It was 20th-century writer Marcel Proust who coined the term “involuntary memory”, the sensory déjà vu of a childhood memory triggered by a certain aroma.
Our name is drawn from this experience – the recollection of scent memories. It derives from the French verb “appeler”, “to call (by a name)”, and the Latin “appellare”, which means “to summon”.
