Our sense of smell is the most undervalued of the five senses.
Even though it is, by far, our most sophisticated sense
"A startling superpower"
- New York Times -
A mysterious yet elegant neurological process that colours our lives and shapes our experiences, each and every day.
Nothing has a stronger or more immediate effect on your state of mind than scent
That’s because unlike other senses, the olfactory system has a direct connection to the limbic system, the oldest area of the human brain, where emotions and memories are formed.
It's why a particular scent can profoundly affect your mood, or evoke powerful emotions and memories, a phenomenon known as The Proust Effect.
You’re not just smelling a beautiful scent
Simply by inhalation, volatile aromatic compounds in essential oils travel to the brain via the olfactory nerve, triggering neural activity.
Your brain is releasing “feel-good” neurochemicals like dopamine, which is linked to pleasure and motivation, and serotonin, which stablises mood.
Chemical constituents found in oils, such as bergamot, bind to GABA (Gamma-aminobutyric acid) receptors, promoting relaxation and reducing anxiety.
Electroencephalograms (EEGs) tests have also shown that essential oils alter brain wave activity.
Lavender and sandalwood, for example, stimulate theta and delta waves, which are associated with a more relaxed state, while rosemary or citruses like bergamot and pink grapefruit elevate beta waves, linked with alertness and focus.
Aromachology is the study of scent and its influence on mood and emotion
You've heard of aromatherapy, but at Appellation we are guided by aromachology - the study of how scent shapes mood and emotion.
Our revitalising scents for focus include refreshing blends of citrus, basil and rosemary essential oils.
These invigorating scents are known to enhance cognitive function, sharpen memory and improve mental clarity.
The Salutation | Essential Oil Blend, 10ml
Our scents for calm soothe away tension with ylang-ylang frankincense, patchouli, and bergamot essential oils.
Soft, grounding and deeply comforting. Scents to slow the heart and the breath, and calm the body and mind.
The Night Journey | Essential Oil Blend, 10ml
Frequently asked questions
Scent is a simple way to feel better naturally
Less stressed out, overwhelmed and fatigued. More calm, balanced and restored. A better version of you.