Memory
What To Do If You Still Can't Smell Anything
The pandemic might feel like it's over, yet alarmingly, millions of people around the world are continuing to suffer with an altered sense of smel...
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Quality & Purity
Pure burn
Traditional Japanese incense is meticulously crafted from only the finest natural ingredients. Rare, highly prized woods and aromatic plant material with no binders, synthetic fragrance, or accelerants.
Because there is no bamboo core, our Japanese incense emits much less smoke, which means no irritation to the eyes and no burnt scent; simply a pure, delicate aroma.
Incense holder
Circular by design
Every year, over 108 million kilograms of date seeds, a byproduct of the industry, are discarded in the UAE.
We partnered with DateForm, a material innovation startup, to create our signature date-seed incense holder, included in every box of Appellation incense.
Since 2023, Appellation incense holders have repurposed 10 kilograms of material – approximately 15,000 date seeds.
Experience the art of soradaki 空薫
Incense for pleasure
Soradaki 空薫 or "empty burning" refers to the ritual of incense for pleasure.
It is a slow, sensory appreciation of incense, not tied to any religious or spiritual practices. Simply incense for the pleasure of scent alone.
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JOURNAL
Wellness, scent science and natural beauty intelligence
Neuroscience
Scent: Can It Make Or Break A Friendship?
Have you ever met someone and felt an instant chemistry? A natural connection – as though you clicked almost immediately? As it turns out, that fee...
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