Our Story | Appellation

Appellation is a niche wellbeing and fragrance brand that fuses scent, wellness and science.

Using natural, science-backed ingredients, we create therapeutic scents with functional benefits, helping you feel calm and balanced, so you can focus on the things that matter.

Meet the founders

Perfumer and aromatherapist Michelle Wranik-Hicks studied perfumery in Italy under celebrated natural perfumer, Abdes Salaam Attar. The experience changed everything, sparking a fascination with essential oils and the science behind scent.

Today, in between perfumery practice and aromatherapy studies, Michelle and co-founder Michal Hicks dedicate their time to growing Appellation, experimental botanical chemistry, and exploring science-backed wellness practices from around the world.

A Nose For Business | Issue 07 - November 2023

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"At a time when everyone is searching for balance and wellbeing, improved focus or energy, there is no tool more powerful than scent."

A clear conscience

We take our social, environmental and organisational responsibility seriously.

Our responsibility

Pure, natural ingredients

We carefully select all-natural ingredients from producers who care as much about quality as you do.

Our ingredients

Appellation inspiration

It was 20th-century writer Marcel Proust who coined the term “involuntary memory”, the sensory déjà vu of a childhood memory triggered by a certain aroma.

Our name is drawn from this experience – the recollection of scent memories. It derives from the French verb “appeler”, “to call (by a name)”, and the Latin “appellare”, which means “to summon”.

The Proust Effect