Appellation is niche wellness brand
We believe in small, intentional moments of self-care.
Our mission is simple. We believe that integrating wellness into daily life should be as natural as breathing. That’s why we design products that encourage more moments of self-care through the day.
Our stone essential oil diffusers and functional, therapeutic blends are a simple way to create a wellness ritual at home or at work.
A science-supported tool for wellness
Harnessing the transformative power of scent, Appellation advocates aromatherapy as a science-supported tool for wellness.
Stress. Burnout. Fatigue. Brain fog. Sleep. Whatever your concern, scent can help to restore your natural rhythm.
"At a time when everyone is searching for balance and wellbeing, improved focus or energy, there is no tool more powerful than scent."
Perfumer and aromatherapist Michelle Wranik-Hicks studied perfumery in Italy under celebrated natural perfumer, Abdes Salaam Attar. The experience changed everything, sparking a fascination with essential oils and the science behind scent.
Today, in between perfumery practice and aromatherapy studies, Michelle and co-founder Michal Hicks dedicate their time to growing Appellation, experimental botanical chemistry, and exploring science-backed wellness practices from around the world.
Our responsibility
At Appellation, we take our social, environmental and organisational responsibility seriously.
We carefully select all-natural ingredients from producers who care as much about quality as you do.
Appellation inspiration
It was 20th-century writer Marcel Proust who coined the term “involuntary memory”, the sensory déjà vu of a childhood memory triggered by a certain aroma.
Our name is drawn from this experience – the recollection of scent memories. It derives from the French verb “appeler”, “to call (by a name)”, and the Latin “appellare”, which means “to summon”.
